Skyaid Video for late 2000 updated 04/01/02

Working title: How Skyaid could save your life

A 60 second video

Video to show on TV news - to an estimated 10+ million viewers, since August TV interview was shown 52 times
Also intend to have it available later as a streaming video at http://www.Skyaid.org

Expect to use normal video (analog or digital) onto which we photo-composite a model of the Skycar - with shadows, wind, etc.

Target release for this video is October 
     - but may be delayed or maybe not mention "Skycar' if Moller International must have a press quiet period

1 - Two scenes:
     A) A person gets a Sudden Cardiac Arrest - and is not observed
     B) A person falls down and pushes panic button on LifeWatch

2 - LifeWatch calls for aid for both people

3 - Decision to send Skyaid in case A) since 9-1-1 can not get to person in less than 5 minutes

4 - Dispatch of Skyaid - which was already in the air

5 - Skyaid flys to the victim of Sudden Cardiac Arrest

6 - Both LifeWatches display expected time till arrival
      A) 2 minutes till Skyaid arrives at victim of sudden cardiac arrest
      B) 8 minutes till 9-1-1 arrives at person who fell

7 - Skyaid lands near house

8 - Emergency Medical Technician (EMT)/ Pilot appears to run from Skycar to victim's side
              probably not need to show any interaction of the EMT with the Skycar

8 - EMT applies of Automatic External Defibrillator

9 - Recovery from Sudden Cardiac Arrest

10 - Arrival of conventional 9-1-1 medical transport to A) and B)

11 - Skyaid and LifeWatch increases chance of surviving Cardiac Arrest by 10X (how to show this?)

This video may be created or directed by LifeLine Video - Sheri Joyce  in Burien Washington

Misc Notes:
Opening - show the survivor living a long and happy life?
Create excitement to motivate the audience
Indoor if possible - avoid delays of rain, external noise, etc.
Could have a longer version for the web
  - or more narration details
  - with introduction to the problem, pie charts, etc.
2nd video could deal with trees and wires in the way
Show benefit to the users:
    Gift which audience can buy Now for elderly parent,
           - perhaps show that they had recently gotten LifeWatch as a gift

- if time is money,  what is a year worth to you? 
    On average extend a person's life by 6 years if they can survive a sudden cardiac arrest
    Should be able to decrease disability while recovering from stroke by at least a year
          - fast delivery to stroke center which can reverse the damage
          - cool down body by 1degree while flying to the stroke center - which cuts mortality by 50%
Concurrent images on the screen?  A & B
Can there be a voice-only version for the radio?
Take extra scenes for future video
      * where person is flown back to a critical care center,
      * fire fighting

LifeWatch could display "Cardiac Arrest"
How to get audience attention in 5 seconds
    - perhaps graphically show how small the vehicle accident rate is compared to sudden cardiac arrest rate
     - perhaps show the skycar hovering