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7 Faces of Philanthropy by Russ Alan Prince 1994 - wrote several books after this great one Typing the rich people who contribute - usually with money Communitarians 26%Helping the LOCAL community makes sense. 91% male. Voluntary act - not an obligation. Be careful that funds not diluted by national organization. They want to have a say in how the $ are used. They want public acknowledgement Proposal: Have Communitarians contribute so as to accelerate development of the Skyaid system that will help the community. Both $$ and time/influence. This might also save his life Devout 21%Gods will for them to help others. 96% go to church. 86% college education They attribute their material success to god The act of giving is a sing of spiritual maturity. Can give to international religious groups - does not have to be local It is an inescapable moral obligation Give the blessing of health! Done freely without strings attached Skyaid should be endorsed by at least one religious organization - then it can be trusted Should have a trustee who is strongly religious: priest...? Low follow-thru involvement Morally obligated to support parents? With Skyaid over parents home-town Let many gives add comments as to why they gave. privacy concerns? Investors 15%Everyone should win as a result of the contribution: Victim, family, society, operator? Tend to donate to a wide variety of nonprofits after a careful analysis Not have to decide to give, but just how much each year and to whom Benefit to "my family' how about benefit to his parents? Would go to taxes otherwise and govt is wasteful and never eliminates a social problem Does not feel morally obligated His 'investments' should pay real 'dividends' 90% expect individual attention and be appreciated - honors, dinner if noticeable difference. Frameable certificate causes others to notice his philanthropy ?? Upon death - can give 1/2 to charity, otherwise that 1/2 just goes to taxes pg 45 Socialites 11%62% women, 80% college graduates Support those nonprofits which offer opportunities for socializing - such as fund-raising events 92% believe that nonprofits are more capable than government Big parties raise piles of money Focus on the results $50 per person. There are social consequences of being affiliated with a nonprofit - so they take care up front. It must provide no social risks - must be well run After the gift ; individual attention and public recognition. Lapse in attentiveness will result in loss of future support. Attention = paraphrase what person said. They need reassurance that they have been heard Socialites are so focused on fund-raising they have little need to be concerned with the uses of the funds. Socialites desire formal recognition of their efforts Repayers 10%Had previously benefited from the institution NOT Skyaid! Altruists 9%Doing good feels right. Selfless. Gives their life a greater sense of purpose (spiritual but not affiliated with a formal religion). They disparage/resent donors who want social exchange, investment, etc. But they tolerate self-interested behavior by other donors Wishes to remain anonymous 55% believe that nonprofits are superior to the government More than any other group - focus on social causes such as elderly and the poor 90% College educated, 70% business owner They believe that donating to charity is a moral imperative which should be everyone's responsibility - not just the rich Altruists give because they believe that they are the ONLY TRUE philanthropists The quality of the people in the nonprofit is very important in making the decision as to which nonprofit to contribute to. They people in the nonprofit should be known and have a solid reputation. Other 50% of Altruists are more skeptical and will do a full background check (United Way backlash) They do their own research and rely on their own instincts. 95% of Altruists consider it important that others recognize, respect, and acknowledge their motivation to give. 85% want individual attentions - not standard dinners/certificates. However they do NOT want public recognition, dinners, newspapers, etc. only 5% of Altruists want to be involved in the operation of the nonprofit Dynasts 8%41% of dynasts had inherited wealth and 56% got source of wealth from getting the family business. 94% college educated They give because their family have taught them it is important, it is part of their self-concept They make a personal and detailed evaluation of a nonprofit before making a decision to donate. 61% use advisors. 81% feel strongly that nonprofits should be familiar with THEIR motivation for giving. They want to be kept informed and involved after the gift. Table of all donor types
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